Look at that coffee on your counter or in your cupboard. When did you buy it from the store? Is it pre-ground? Is it whole-bean?
Now think about when that coffee was probably put into that retail package that showed up on your grocery store's shelves, probably weeks, possibly months ago.
Coffee beans, in their browned and great-smelling form, as you likely think of it, is not that way until it is roasted. When do you think that coffee from the grocery store's warehouse was roasted?
Let's recap: Your coffee started as a green bean, was roasted, packaged, shipped to a distribution center, shipped to local stores, put on the shelves, and waited for you to buy it and bring it home, and probably waited for you to brew it too. You can determine for yourself how long it's been since those beans were roasted.
Now let's talk in succinct terms about how to ensure the freshness of your coffee. The first way you can make a difference in the freshness of your coffee is to grind it yourself, just before brewing a pot. Small household grinders are not expensive at all. You've probably seen them on the shelf with coffee at the store. Since you're not at the store now, here's a link to some coffee grinders.
Your next option for fresh coffee is to buy it directly from a roaster. Our coffee is fresh roasted to our specifications. We will package it,, or grind it and package it, and deliver or ship it to your door.
The absolute freshest way of enjoying your coffee, is to roast it yourself. There is a slight science to roasting coffee, but there are coffee roasters available for making your own small batches of coffee. If you're interested in doing this. Feel free to follow this link to shop for coffee roasters. For home consumption, this is a bit overkill, and that's why we feel you'll still come to us for fresh, organic, fair-trade, shade-grown coffee.
Take a few extra minutes to check out our shop of freshly roasted coffee.